Capturing the Market: How to Write a White Paper

Capturing the Market: How to Write a White Paper focuses on preparing a white paper that captures your target market’s attention, along with a few pointers on converting readers into buyers with digital marketing tools. A compelling white paper presents a problem, then communicates a solution. For example, if your company designs and installs solar systems, cite the less-than-desirable aspects of regular energy usage such as rising […]

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5 Must-Have Content Creation Tools to Keep in Your Bookmarks

When you’re trying to write on a deadline, the best help you can get are tools that make it easy to write quickly and efficiently, removing any barriers to putting your ideas into words. Here’s 5 online tools that we recommend you use to create, edit and organize your content. 1. Google Docs Google Docs is portable office suite software you can access from your desktop, laptop, tablet, and […]

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